WOW Factors in Advertising training centre in Bangladesh

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WOW Factors in Advertising

Introduction

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Advertising is essential for both Brand Building and Sales Growth. But if the advertisement misses the WOW factors it will not create any impact on the audience’s mind. Rather the effort will become a wasted effort.

In this session we will learn about Advertising, it’s history, types, and how to make it memorable in audiences mind

Objective:
• Understanding the basic concepts of “Advertisements”
• Understanding the History of Advertisement
• Understanding the Types of Advertisement
• Why “Mad Men” Era of Advertisements is so Important
• Understanding the wow factors

Methodology

“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study

Contents of Training:

Session 1: Definition of Advertisement

• What is advertisements?

Session: 2 History of Advertisement

• Understanding the history of Advertisement

Session 3: Types of Advertisement

• Types of Advertisement

Session 4: Mad Men Era of Advertisements

• What is Mad Men Era and Why its so Important

Session 5: WOW factors in advertisements

• Understanding the wow factors of Advertisements

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