Sales and Marketing Management Master Class training centre in Bangladesh


Sales and Marketing Management Master Class

  • Date : 01 - 20 February 2022
  • Duration : Evening(7.00 PM-10.00 PM)
  • No. of Classes/ Sessions : 6 Sessions
  • Class Schedule : Sunday & Tuesday
  • Total Hours : 18
  • Last Date of Registration : 29 January, 2022 ( within 5pm )
  • Venue : Online Virtual
  • (10% Off on Bkash or Online payment)


This program will cover on the practical aspects of real life corporate world in the area of Sales and Marketing. Till Graduation/Bachelors/BBA the courses are fully focus on theoretical contents. The Program is designed by selecting the key topics of MBA (Marketing) of global leading Institutions. This training is an opportunity for the Executives who want to get mastering the practical skills of Sales of Marketing in context of Bangladesh Market. The materials and tools will be linked with practical and real life examples of our country`s national large corporate houses and as well as the big multinational corporations. Training will also consist of Theoretical aspects of General Marketing and Management in FMCG/Consumer/Corporate Marketing/Personal Sales Industry of our Country.

After attending the training program, a trainee will be equipped with the Sales and Marketing techniques to achieve higher goal or objective for his/her company. Trainee will be independently able to the design Sales and Marketing campaign/program from Ground level to customer/consumer end.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1st Session: Brand Marketing
1. Overview of the Program
2. Problem Definition and Objective Settings (Problem Definition to Material Objective Setting)
3. Brand Positioning in Right Segments. (Segmentation, Targeting, Value Positioning).
4. Quiz
5. Close with Home Assignment.

2nd Session: Applied Marketing
1. Assignment Discussion
2. Buyer Behavior: Customer and Consumer Insight Analysis.
3. Effective Marketing Research: Key of Success.
4. Marketing Expectation Settings (Brand Tracking and Disposition Funnel).
5. Quiz
6. Close with Home Assignment

3rd Session: Integrated Marketing Communication
1. Assignment Discussion
2. Choosing Medium of Communication.
3. Designing ATL and BTL activity considering Budget.
4. Synchronization of Associated Departments to Implement Marketing Campaigns.
5. International Marketing
6. Service Marketing
7. Quiz
8. Close with Mid Term Case Study

4th Session: Marketing and Communication
1. Case Study Presentation In Group
2. Art of Marketing and Communication
3. Closing

5th Session: Sales Excellence
1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
2. Channel Management
3. Building up Daily Sales Route. (Practical Examples).
4. Driving Sales in the field through leading the Sales Team.
5. Tools of Tracking Sales Performance.
6. Quiz
7. Closing with Home Assignment

6th Session: Service Sales Excellence
1. Assignment Discussion
2. Setting Up and Management of Customer Service (Relationship) Department.
3. Follow Up Regular Meeting with Sales Team
4. Linking Trade Marketing and BTL activities in Sales.
5. Motivating Key Channel Partners: Retailers.
6. Personal and Corporate Selling Excellence
8. Implementation Techniques: Razor Sharp.
9. Agency Management
10. Financial Aspects.
11. Budget Control.
12. Marketing and Sales Campaign Design.
13. Course Term Presentation
14. Strategic Overview of Sales and Marketing: Gaining Competitive Edge.
15. Closing

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"It was Excellent" Nizam Uddin al sumon
"I think the training will helpful to develop my sales and marketing team as well my total business" Md. Golam Musthafa
- All Entry and Mid level Sales and Marketing professional who are working or intent to build career in Marketing and Sales arena in Competitive Industry like; FMCG, Bank, Financial Institutions, Pharmaceuticals, Real Estate, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories etc.

- Graduate Executives, who are working in the corporate world and intent to do MBA in future (or Possessing MBA at Present).

- Business Development Managers and Distribution Development Managers of corporate houses.

- Professionals of New Business Ventures, who wants to build their business in long term.

- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.

- Independent Business Entity Owners dealing with FMCG and consumer goods.

Resource Person

H. M. Tarikul Kamrul

Senior Management Consultant

Tarikul Kamrul is working in the Marketing and Sales field for last 15 years in leading Multinational and National companies of Bangladesh. He has a vast knowledge in Bangladesh’s sales and marketing field mainly in Telecom, IT enable product, FMCG, Real Estate, Corporate, B2B, and Consumer Sales & Service Industry. Just before joining Link3, the largest Broadband ISP of Bangladesh; as CMO (Chief Marketing Officer), he was working as the Chief Operating Officer (COO) of Building Technology and Ideas Limited, one of the largest Business Conglomerate of Bangladesh having business interest in Real Estate, E-commerce, Retail and other service industry. Previously, he worked as the Director, Cluster Market in Robi Axiata Limited Bangladesh, the 2nd largest Telecom operator of Bangladesh, for 7 years. Prior to that, he worked in British American Tobacco (BAT) Bangladesh, MGH Group (National Sole distributor of P&G) and in Philips-Transcom Limited in various Senior and Mid-level marketing, sales and project management role. He has experience in working in the field of marketing and sales management in all Geographical Circles and Divisions of the Country. Tarikul was a key member in various strategic regional and national projects in his tenor with leading MNCs in Bangladesh. He is specialized in designing and implementing various Sales and Marketing Campaigns and Distribution development plans. During his attachment with Robi, he implemented the national distribution framework and operational model of sales, working with world renowned consulting company BCG (Boston Consulting Group) and Renoir Consutling; and in later period set the retail data-internet sales strategy for full sales team of Robi. He started his career in Robi as Regional Sales Manager of Rajshahi region and moved up to various strategic position like General Manager, Channel Development; General Manager: Dhaka Region; VP: Market Development and finally Director, Cluster Market. He was a key driver of successful Robi Axiata and Bharti Airtel’s merger in Bangladesh.

Apart from that, he has project consultancy work experience with leading company’s like BCG (Boston Consulting Group), Renoir UK, ATKearney, EY, PWC (Pricewaterhousecoopers) in various business development project, during his association with Axiata Group (Robi). These all consultancy attachment has given him the edge on building goal base solutions and frameworks for the corporate organization.

An MBA from IBA (Institute of Business Administration) Dhaka University, Tarikul had attended different training programs in Leadership development and in Sales, Marketing, Project management arena in Home and Abroad. He did his Bachelors in Business Administration (BBA) from North South University. He was also attached in a leading Supply Chain organization in China for 2 weeks for new business development. Since 2010, he is giving corporate training and working as corporate coach. He has conducted around 1200+ Training sessions to 30,000 trainees and workshop participants till now. Tarik has a passion to develop the skills of local professionals and he believes that knowledge & skill development is the only way to take our country to the next level to overcome global business competition & challenges.

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

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