Traditionally it was thought that competitive advantage was the result of marketing and advertisement expenses and purchasing was not given due importance. Even in the recent past, purchasing was regarded as being services to production and other functions of the company and thus it was given limited attention to issues concerned with the procurement. But in today`s competitive business world, these traditional approaches can no longer guarantee competitive advantage in all cases. Companies, therefore, have to find other means of succeeding. This is nothing but succeeding through effective utilization of procurement processes. Now managers have realized that purchasing should be considered as a key strategic business process rather than a narrow specialized supporting function to overall business strategy.
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