The sales management function should be the second most powerful role in a business behind the CEO. The role has considerable power to make or break a business. Effective Sales Leaders lead the charge for sales growth directly and via a sales team using sales strategy. They make important decisions about customer acquisition, growth and retention, entry into new markets and viability of a sales force.
The appointment of a Sales Director/Head of Sales/Sales Manager into your business is one of the most important decisions you will make. Getting it wrong can be catastrophic.
A large international study reported that if Sales Managers were more frequently and better trained and coached, have a good sales strategy in place their sales teams achieved higher performance and results. In no other type of sales training was a more positive correlation found between frequency of training and sales performance.
- What is Leadership?
- Difference between Sales Leader and Sales Manager.
- Why effective Sales Leadership is very important.
- Prioritized of Sales Activities.
- Distinguish between sales force leadership, management, and supervision.
- Motivate the sales team and convert to ultimate revenue.
- Understanding SWOT Analysis.
- List of the six components of the sales leadership model.
- Learning of BCG Matrix.
- Explain five influential strategies used in leadership.
- Discuss issues related to coaching the sales force, holding integrative meetings, and practicing ethical management.
- Identify some of the problems encountered in leading and supervising a sales force.
People can be trained to have good selling skills, all it ...Marketing/ Sales
This course describes various practices and techniques that ...Marketing/ Sales
Sales Force Management (SFM) is a sub-system of ...Marketing/ Sales
Concisely it is a package of Salesmanship; through which ...Marketing/ Sales
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M Ekhtier Ahmed Evan
Sales Management Consultant
M Ekhtier Ahmed Evan has distinctive, solid and high volume revenue driven experience in leading Multinational and National companies for last 20 years. He has served world’s No. 1 brand ‘Apple’ as well as world’s second largest bank HSBC. He also served one of the leading telecom operator Robi Axiata Ltd, a China based e-commerce Company and UNEAS of UNDP. Apart from this Mr. Evan has leaded a prominent handset brand Lenovo as ‘Head of Business’ as well as helds senior management position in other companies for more than a decade. He also has served as Project Head of a leading foowear company to appoint distributors and retails shops across the country. Mr. Evan has versatile experience and exposure on 360 degree sales & marketing arena. He has completed MBA from University of Dhaka major in Marketing also done a diploma course on Digital Marketing from BITM (BASIS Institute of Technology and Management).
Mr. Evan has served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distribution in Bangladesh. Mr. Evan has set up robust distribution and retail channel in the big towns. He designed and developed Corporate Sales Team and operators business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He maintained liaison with Apple Singapore office.
After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops (Modern Trade) has been developed under his supervision. He given final approval for all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.
Earlier Mr. Evan served Robi Axiata Ltd. in Enterprise Business division. During his 10 years journey with Robi he played multiple job roll e.g. Manager, Large Corporate; Kay Account Manager; Manager, SME Business. He incorporated many MNCs, local large companies and Banks in his portfolio. He had been awarded ‘Best SME Business Manager in Emerging Market’ 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas. Before that Mr. Evan served HSBC bank as Team Leader, Sales. He achieved ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company.
Recently, Mr. Evan served a China based e-commerce as Head of Business Development and Corporates Sales (Business has been postponed due to COVID-19). In long journey, Mr. Evan explored 360 degree of sales & marketing arena e.g. Corporate Sales, National Distribution and Retail Business, B2B sales, Key Account Management, D2D sales, Institutional Sales, Telesales, Modern Trade, e-commerce business and digital marketing. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’
Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc.
Mr. Evan has conducted more than 700 training sessions which covered around 600 hours and 9,000 participants of prominent local and multinational companies. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc.
He has attended Marketing Guru - Philip Kotler’s session in Dhaka in the year of 2010. Mr. Evan has attended more than 100 training sessions in local and abroad. He is the founding Public Relation Secretary of Dhaka University MBA Association (DUMA). He was Joint Treasurer of Dhaka Dhanmondi Lions Club. Mr. Evan is co-founder and CEO ‘School of Professional Skill Development-SPSD’