7 Golden Rules to be Champion on Sales training centre in Bangladesh


7 Golden Rules to be Champion on Sales

  • Date : 22 - 23 July 2022
  • Duration : Day(3.00 PM-6.00 PM)
  • No. of Classes/ Sessions : 2 Session
  • Class Schedule : Friday & Saturday
  • Total Hours : 6
  • Last Date of Registration : 20 July, 2022 ( within 5pm )
  • Venue : Online Virtual
  • (10% discount on Bkash & online payment)


“Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them.” – Brian Tracy

A sales champion is a stakeholder within a prospect’s organization who sells your product or service to their colleagues on your behalf.

When making sales, many teams have a few professionals who lead the effort to close the deal. Sales champions collaborate with businesses and prospective clients to successfully close complex deals. If you're interested in a career in sales, you may benefit from understanding the role of these professionals. In this article, we define sales champions, explain their importance, name the main qualities of sales champions and provide steps for how to become one.

After completing this session, Participants will be able to:
1. How to be likable to prospects.
2. How to make relationship with your prospects.
3. How to be trustworthy to prospects.
4. How to follow up customer without annoying the prospect.
5. How to close the sales deal in shortest possible time frame.
6. How to create wow factor to customer.
7. How to make lifetime customer under company’s umbrella by proper CRM


Real life demonstrations, Patience Games, Roll play, Audio-video visuals; Group Discussion. Q & A Session.

Contents of Training:

Session # 1: Golden Rules 1
Blending Sales theory and daily real life sales to translate more revenue
• Depth understanding of sales.
• Understanding the difference between selling and marketing.
• "ABC – Always Be Closing"
• Get commitment
• Don't shy away from working on objections
• Never give up
• Using rules in daily real life sales

Session # 2: Golden rules 2
• Faster revenue growth matrix With Real life example
• Impact on daily real life sales

Session # 3: Golden Rules 3
• MT.NUT Theory in closing sales
• Impact on daily real life sales
• Roll Playing and practical session

Session # 4: Getting competitive advantages in similar product selling
• Matrix
• Cost Vs. Price Vs. value
• Selling on value
• Turn negative into positive
• Meet, talk and discuss. REGULARLY and FREQUENTLY!

Session #5: LIAR Theory in Sales
• Impact on daily real life sales
• Celebrate each other’s wins - often.
• Pay closer attention to your customers’ actions than their words.
• Your own actions have to be trustworthy, too.
• Impact on daily real life sales

Session # 6: The theory of average
• Call As High As You Can
• Integrity Is Your Only Asset
• Talk About Money Early, and Price Late
• Using rules in daily real life sales

Session #7: Key Account Management
• Become an expert
• Find out who the decision-maker is
• Obey the 80/20 rule
• Follow up
• Wrapping Up
• Using rules in daily real life sales

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-This course is designed and developed for all the Entry level / Mid-level even C- Level Sales and Marketing professional who are already working or intents to build career in Marketing and Sales arena in Competitive Industry e.g. ; FMCG, Telecommunications, IT and Mobile Handsets, Rod, Cement , Bank, Financial Institutions, Pharmaceuticals, Real Estate, Building Materials, Food Industry, Trading, Retail Chain, Logistics, Software, Supply Chain, Apparels, Accessories etc.

- Entrepreneur or any business professionals.

- Self-employed of own business professionals who wants take business to next level e.g. Engineers, Health sector business, IT professionals etc.

- Business Graduate Executives, who are working already in the corporate sectors and intent to do MBA in future.

- Business Development Managers and Distribution Development Managers of corporate houses.

- Young Entrepreneurs who are intent to Start New Business in B2B and Consumer Market.

However fresh non-business graduates who intend to work in sales and marketing area can participate.

Resource Person

M Ekhtier Ahmed Evan

Sales Management Consultant

M Ekhtier Ahmed Evan has distinctive, solid and high volume revenue driven experience in leading Multinational and National companies for last 20 years. He has served world’s No. 1 brand ‘Apple’ as well as world’s second largest bank HSBC. He also served one of the leading telecom operator Robi Axiata Ltd, a China based e-commerce Company and UNEAS of UNDP. Apart from this Mr. Evan has leaded a prominent handset brand Lenovo as ‘Head of Business’ as well as helds senior management position in other companies for more than a decade. He also has served as Project Head of a leading foowear company to appoint distributors and retails shops across the country. Mr. Evan has versatile experience and exposure on 360 degree sales & marketing arena. He has completed MBA from University of Dhaka major in Marketing also done a diploma course on Digital Marketing from BITM (BASIS Institute of Technology and Management).

Mr. Evan has served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distribution in Bangladesh. Mr. Evan has set up robust distribution and retail channel in the big towns. He designed and developed Corporate Sales Team and operators business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He maintained liaison with Apple Singapore office.

After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops (Modern Trade) has been developed under his supervision. He given final approval for all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.

Earlier Mr. Evan served Robi Axiata Ltd. in Enterprise Business division. During his 10 years journey with Robi he played multiple job roll e.g. Manager, Large Corporate; Kay Account Manager; Manager, SME Business. He incorporated many MNCs, local large companies and Banks in his portfolio. He had been awarded ‘Best SME Business Manager in Emerging Market’ 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas. Before that Mr. Evan served HSBC bank as Team Leader, Sales. He achieved ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company.

Recently, Mr. Evan served a China based e-commerce as Head of Business Development and Corporates Sales (Business has been postponed due to COVID-19). In long journey, Mr. Evan explored 360 degree of sales & marketing arena e.g. Corporate Sales, National Distribution and Retail Business, B2B sales, Key Account Management, D2D sales, Institutional Sales, Telesales, Modern Trade, e-commerce business and digital marketing. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’

Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc.

Mr. Evan has conducted more than 700 training sessions which covered around 600 hours and 9,000 participants of prominent local and multinational companies. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc.

He has attended Marketing Guru - Philip Kotler’s session in Dhaka in the year of 2010. Mr. Evan has attended more than 100 training sessions in local and abroad. He is the founding Public Relation Secretary of Dhaka University MBA Association (DUMA). He was Joint Treasurer of Dhaka Dhanmondi Lions Club. Mr. Evan is co-founder and CEO ‘School of Professional Skill Development-SPSD’

Real life demonstrations, Patience Games, Roll play, Audio-video visuals; Group Discussion. Q & A Session.

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