International Trade & Global Marketing for Career Development & Corporate Business training centre in Bangladesh


International Trade & Global Marketing for Career Development & Corporate Business


International trade has flourished over the years due to the many benefits it has offered to different countries across the globe. International trade is the exchange of services, goods, and capital among various countries and regions, without much hindrance. The international trade accounts for a good part of a country`s gross domestic product. It is also one of important sources of revenue for a developing country.

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.


Exercise, PowerPoint Presentation, Question and answer session.

Contents of Training:

1. Importance of International Trade
2. Advantages of International Trade
3. Domestic Trade vs. International Trade
4. Protectionism
5. Trade Barriers
6. Types of Barriers
7. Reasons for trade Barriers
9. Import Quotas
10. Export Subsidies
11. Free Trade & Countertrade
12. Open Economy
13. International Payment Methods
14. International Commercial Terms
15. B2B & B2C
16. Importance of Global Marketing
17. Advantages of Global Marketing
18. Global Brands
19. Global Marketing Objects
20. Roles of Global Managers
21. Skills of Global Managers
22. How to improve Business
23. Implication for Managers
24. New Trade Theory
25. Country of Origin (CO) Effects
26. Domestic & Foreign Competitors
27. Which Market to Entire
28. Sources of World Market Information
29. Selecting of a Potential Market
30. Entering in a new Market
31. SWOT Report Preparation
32. Sellers- Buyers Sourcing Procedures
33. Sales Contract Preparation
34. Agency Agreement with Buyers/ Sellers
35. Export Incentive of GOB
36. Export Management
37. Foreign Exchange Risk
38. Licensing Procedures
39. Joint Venturing
40. Foreign Currency Accounts
41. Pricing Strategies
42. Cost Calculation Procedure
43. Risks & Costs Minimizing
44. Effective Communication
45. Smart Negotiation

Question & Answers Session

Lecture Sheet/ Handbook Revision

Certificate Distribution

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Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

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