B2B Sales Essentials training centre in Bangladesh

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B2B Sales Essentials

Introduction

Nearly half (45%) of companies report that their sales reps need help figuring out which accounts to prioritize… (Source: Lattice Engines/CSO Insights)

This introductory course presents the fundamentals of Corporate/ B2B sales and selling process. During the workshop, participants will learn how to get into account manager`s mindset, manage leads, gauge competitive strengths, and network more effectively. This workshop is ideally suitable for people who are new to the Account Manager role.

Objectives of the course:
At the end of the course you will be able to:
- Understand the overall value of B2B Account Management
- Learn to rank the attractiveness of customers to be business accounts
- Understand different aspects of your accounts` decision process, factors, and key players
- Learn how to become a good B2B Account Manager

Methodology

Workshop, Group presentation, Question and answer session.

Contents of Training:

Part 1: Defining B2B account management:

Part 2: Identifying B2B account customers

Part 3: Winning through Account Management

Part 4: Measuring Account Management performance

Part 5: Account Management mechanisms

Part 6: Attributes of a Account Manager

Part 7: Conclusion

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1. Anyone responsible for managing business clients
2. Those who aspire to develop into a B2B Account Manager role
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.



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