Since the early 2000, Customers are viewed not as targets but as partners in an ongoing relationship. Customers, prospects, and others encounter the brand and company through a host of sources and create from these various contacts ideas about the brand and company. By knowing the media habits and lifestyles of important consumer segments, marketers can tailor messages through media that are most likely to reach these segments at times when these segments are most likely to be receptive to these messages, thus optimizing the marketing communication effort.
Rather than a traditional inside-out view, IMC is primarily seen as an outside-in perspective. Ideally, IMC is implemented by developing comprehensive databases on customers and prospects, segmenting these current and potential customers into groups with certain common awareness levels, predispositions, and behaviors, and developing messages and media strategies that guide the communication tactics to meet marketing objectives. In doing this, IMC builds and reinforces mutually profitable relationships with customers and other important stakeholders and generates synergy by coordinating all elements in the promotional mix into a program that possesses clarity, consistency and maximum impact.
Upon completion of this highly interactive training workshop, participants will be expected to understand and evaluate different aspects of promotional mix and branding strategies that creates a long term positive impact on consumer behavior through brand awareness and to be able to design the right sets of communication strategies that portray the true values and objectives of the organization.
Sales Force Management (SFM) is a sub-system of ...Marketing/ Sales
This training focuses on comprehensive skills and knowledge ...Marketing/ Sales
After attending the training program, a trainee will be ...Marketing/ Sales
This course has designed first ever in Bangladesh to ...Marketing/ Sales
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