Technology has dramatically changed the way consumers can now interact with brands. If brand conversations are still not part of your plan you are probably still in the 20th century. Co-creating brands with the consumers does not have to happen with just tech savvy consumers. Listening insightfully was always a way to build brands. Now it`s become considerably easier.
How participants will benefit after the course:
- Know how to co-create brands with consumers
- Arrive at actionable insights easily
- Create loyal brand tribes
- Go beyond advertising to build brands
You learn by doing. No lectures, no theory. You learn through exercises, games and a live case.
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