21st Century Brand Planning training centre in Bangladesh

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21st Century Brand Planning

Introduction

Introduction
Technology has dramatically changed the way consumers can now interact with brands. If brand conversations are still not part of your plan you are probably still in the 20th century. Co-creating brands with the consumers does not have to happen with just tech savvy consumers. Listening insightfully was always a way to build brands. Now it`s become considerably easier.

How participants will benefit after the course:
- Know how to co-create brands with consumers
- Arrive at actionable insights easily
- Create loyal brand tribes
- Go beyond advertising to build brands

Methodology:
You learn by doing. No lectures, no theory. You learn through exercises, games and a live case.

Methodology

You learn by doing. No lectures, no theory. You learn through exercises, games and a live case.

Contents of Training:

0930 : Workshop introductions. Univbrands ground rules

0945 : What business are you really in? Participants introduce themselves

1000 : The world`s most powerful medium

1030 : Six questions that help you plan 21st Century Brands

1045 : Comfort Break

1100 : The Aha Tree. How to arrive at key consumer insights

1130 : Workshop Exercise 1 : Participants answer the first three brand building questions

1230 : Presentation by participants in teams

1300 : Lunch

1400 : How to make your brand human. The art of brand conversations

1545 : Comfort Break

1600 : How to set S.M.A.R.T., 21st century objectives for your brand

1700 : How to generate a route map to get to your brand`s objective

1800 : End of workshop

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"Good for people to get into practical brand building" - Jahidul Islam, Assistant General Manager, EDISON Group.
"Such type of workshop helps to develop professionalism" - Shamim Al Mamun.
This workshop is for senior level brand architects responsible for keeping their brands current. The participants should be directly responsible for the success of the brands they handle.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.



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