Advance FMCG Sales Management training centre in Bangladesh


Advance FMCG Sales Management

  • Date : 11 - 12 February 2022
  • Duration : Evening(7.00 PM-10.00 PM)
  • No. of Classes/ Sessions : 2 Sessions
  • Class Schedule : Friday & Saturday
  • Total Hours : 6
  • Last Date of Registration : 9 February, 2022 ( within 5pm )
  • Venue : Online Virtual
  • (10% Off on Bkash or Online payment)


This Training and Workshop program will cover on how to Mastering the skills of Managing FMCG Sales and Sales force to achieve Stressing Targets. The training will cover from the crunch of Setting up Sales Team, Designing and Implementing Various Tools to Track and Monitor Sales Force, Key Leadership Aspects to get the job done by People including Motivation, Coaching, Counseling and Mentoring. The materials and tools will be linked with practical and real life examples of our country`s national large corporate houses and as well the big multinational corporations. Training will also consist of Theoretical aspects of General Sales Management of our Business World how to expertise your sales force/team with those. After attending the training program, a trainee will be able to become a Master in Building and Managing an effective Sales team, design national sales/Distribution Network as well as a Peoples Champion of his Team. Also S/he can improve his organizations existing distribution and sales setup, develop sales and sales team management skills and achieve desired and Impossible sales target.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1st Day
1st Half

- Overview of FMCG Business, Sales and Service.
- Understanding Qualitative aspects of Marketing influencing Sales in FMCG sector.
- Macro Environment Analysis for FMCG Business.
- Impact of Micro Management of Sales and Sales Basics
- Understating Customer Value and delivering value
- Customer Insight Analysis for FMCG
- Case study and Stimulation Game

2nd Half

- Demand meet of Customer through effective Sales
- Key USP identification and communication
- Regional Sales and Distribution Network Setup
- Distribution & Sales Route Management
- Setting Targets
- Driving the Team for Sales Target Achievements
- 7 Steps of Distribution Sales and Service
- Group Study

2nd Day
1st Half

- Active Sales Techniques at Retail.
- Sales Follow up and Monitoring.
- Developing Sales Bridging Up Plan for Meeting up the Gap
- Designing and Executing BTL Activation Campaigns to Promote FMCG product
- Trade Marketing and Visibility Management.
- Generating Sales through Retail-Point of Sales
- Role Playing

2nd Half

- Motivating Key Channel Partners: Retailers.
- Handling Objection through effective Communication
- Effective Negotiation Skills
- Analyzing Various Sales Techniques
- Driving Sales from Customer Service Desk: Upselling.
- Sales Etiquettes
- Understanding Sales Strategic Framework.
- Final Group Study and Presentation.

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- Any Mid and Entry level sales and Marketing personnel who are working in FMCG or any consumer industry dealing with Distributors, Multiple Channels and Dealers.
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Resource Person

H. M. Tarikul Kamrul

Senior Management Consultant

Tarikul Kamrul is working in the Marketing and Sales field for last 15 years in leading Multinational and National companies of Bangladesh. He has a vast knowledge in Bangladesh’s sales and marketing field mainly in Telecom, IT enable product, FMCG, Real Estate, Corporate, B2B, and Consumer Sales & Service Industry. Just before joining Link3, the largest Broadband ISP of Bangladesh; as CMO (Chief Marketing Officer), he was working as the Chief Operating Officer (COO) of Building Technology and Ideas Limited, one of the largest Business Conglomerate of Bangladesh having business interest in Real Estate, E-commerce, Retail and other service industry. Previously, he worked as the Director, Cluster Market in Robi Axiata Limited Bangladesh, the 2nd largest Telecom operator of Bangladesh, for 7 years. Prior to that, he worked in British American Tobacco (BAT) Bangladesh, MGH Group (National Sole distributor of P&G) and in Philips-Transcom Limited in various Senior and Mid-level marketing, sales and project management role. He has experience in working in the field of marketing and sales management in all Geographical Circles and Divisions of the Country. Tarikul was a key member in various strategic regional and national projects in his tenor with leading MNCs in Bangladesh. He is specialized in designing and implementing various Sales and Marketing Campaigns and Distribution development plans. During his attachment with Robi, he implemented the national distribution framework and operational model of sales, working with world renowned consulting company BCG (Boston Consulting Group) and Renoir Consutling; and in later period set the retail data-internet sales strategy for full sales team of Robi. He started his career in Robi as Regional Sales Manager of Rajshahi region and moved up to various strategic position like General Manager, Channel Development; General Manager: Dhaka Region; VP: Market Development and finally Director, Cluster Market. He was a key driver of successful Robi Axiata and Bharti Airtel’s merger in Bangladesh.

Apart from that, he has project consultancy work experience with leading company’s like BCG (Boston Consulting Group), Renoir UK, ATKearney, EY, PWC (Pricewaterhousecoopers) in various business development project, during his association with Axiata Group (Robi). These all consultancy attachment has given him the edge on building goal base solutions and frameworks for the corporate organization.

An MBA from IBA (Institute of Business Administration) Dhaka University, Tarikul had attended different training programs in Leadership development and in Sales, Marketing, Project management arena in Home and Abroad. He did his Bachelors in Business Administration (BBA) from North South University. He was also attached in a leading Supply Chain organization in China for 2 weeks for new business development. Since 2010, he is giving corporate training and working as corporate coach. He has conducted around 1200+ Training sessions to 30,000 trainees and workshop participants till now. Tarik has a passion to develop the skills of local professionals and he believes that knowledge & skill development is the only way to take our country to the next level to overcome global business competition & challenges.

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

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