Excellency of Strategic Brand Management training centre in Bangladesh

New

Excellency of Strategic Brand Management

  • Date : 20 - 21 May 2022
  • Duration : Evening(7.30 PM-10.30 PM)
  • No. of Classes/ Sessions : 2 Session
  • Class Schedule : Friday & Saturday
  • Total Hours : 6
  • Last Date of Registration : 18 May, 2022 ( within 5pm )
  • Venue : Online Virtual
  • (10% discount on Bkash & online payment)

Introduction

There is no denying that learning effective brand building is the most important skill that one can learn. That being said, how many of us really know how to use world-class brand building principles in our day-to-day work to grow our business? There seems to be a lot of confusion about branding, and a lot of gaps between what people need and what people know about brand building. This course aims to reduce that wide gap and implement the ideas in the Bangladesh market.

Benefit of the course:
# Understand how to identify and establish brand positioning and values
# Understand how to plan and implement brand marketing programs
# Understand how to evaluate a brand equity management system
# Understand how to design strategies that retain existing brand resonance
# Understand how to manage brand crisis
# Understand the new theory of branding

Methodology

Live screen sharing, Q/A session

Contents of Training:

Introduction to brand management
Introduction to the concept of branding, understanding what a brand is and why branding is important.

Building Brand Differentiation
Understanding brand availability, brand right price, 4P of marketing mix and what next most important, customer perspective, repeat business.

Brand elements
The law of name, the law of shape and the law of color. Xerox, Coca-Cola example.

Brand value chain
Understanding the law of credentials, the law of quality and the law of company. Rolex, Sony case example.

Designing brand building marketing programs
Understanding the law of publicity, the law of advertising and the law of word. The Body Shop, Luxury car case example.

Brand Flexibility
Understanding the law of expansion, the law of contraction and the law of extensions. Soft drinks and cigarette case example.

Managing brands over time
Understanding the law of sub brands, the law of siblings, the law of consistency and the law of change. Holiday Inn, Chewing gum, BMW, CITIBANK case example.

Managing brands over geographic boundaries and market segments
Understanding the law of border, different cultures, and learning the tastes and preferences of the different market segments.

Managing brands in crisis
To know how brand can be rebuild once facing Environmental Hazards & Contamination, mismanagement and product recall. Maggi Noodles, IPL, Kingfisher Airlines, Samsung Note 7 case example.

Managing brands creating blue ocean
Blue ocean strategy is the latest sensation and one of the most important strategic tools that is being adopted in all the biggest organizations of the world. Here we will learn the key aspects of Blue Ocean Strategy and how we can use this to deal with competition as well as create world class brands.

Brand Scenario of Bangladesh

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Resource Person

Wahiduz Zaman

Head of Business Development

Mr. Wahid has more than 17 years of experience in multi-national and local healthcare industries in the areas of Strategic Marketing, Portfolio Management, Launch Readiness, Product Life Cycle Management, Sales Management, Business Development, Training & Organizational Development and Recruitment. Currently he is working in the leadership position in world largest Switzerland based pharmaceutical company.

He has been conducted 22 Leadership and coaching facilitation program of different parts of the world including USA, Europe, Middle East, Asia Pacific and Africa where 250+ global leaders participated. He is a certified coach of Leadership Circle Profile. He has been working with the Learning Bangladesh for developing online-based skill development programs. Locally he has experienced to conduct several training sessions in different topics where 500+ participants attended.

He has certified in the Strength Based Leadership under EXPLORE program aim at developing leadership skills and personal transformation from Naman Integrated Management Service Pvt. Ltd., India. He has attended Leadership Skill Building Program in Coaching Boot Camp by atrain – a Hong Kong based training academy.

Since 2014, he has been working on employees’ innate talent theme that transforms personal and professional development. He is pioneer in Bangladesh to design the course on Career Guidance for Pharmaceutical Industry for Beginners, Pharmaceutical Marketing Management Excellence and Strength Based Leadership.

He has attended training in several modules on Marketing Planning Excellence & Managing for Marketing Success and Successful Sales Management at Switzerland. He has trained on Negotiation Skills & Persuasive Force at Istanbul, Turkey. He has explored his capabilities attending a course on Consultative Selling Skill at Mumbai, India. He sharpens his thinking ability by joining a workshop on Design Thinking at KL, Malaysia. Recently he got trained on mind-set changing advanced level team building activities at Gocek, Turkey.

Nevertheless, he has attended various conferences all around the world including San Francisco & Chicago at USA, Australia, Austria, Italy, Spain, Czech Republic, Singapore, Thailand, Macao, Vietnam & Sri Lanka.

He has completed Executive Marketing Education under Marketing Champions Programme from INSEAD, world's leading and largest graduate business school, Fontainebleau France. He also acquired Advanced Certificate in Business Administration (ACBA) from IBA, University of Dhaka and AMDISA Secretariat, University of Hyderabad, India. At earlier he has obtained Master’s degree from Pharmaceutical Technology & Bachelor’s degree in Pharmacy from the University of Dhaka.

Live screen sharing, Q/A session



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