Excellence in FMCG Sales Management training centre in Bangladesh


Excellence in FMCG Sales Management

  • Date : 29 September - 11 October 2022
  • Duration : Evening(7.30 PM-10.30 PM)
  • No. of Classes/ Sessions : 4 Sessions
  • Class Schedule : Tuesday & Thursday
  • Total Hours : 12
  • Last Date of Registration : 27 September, 2022 ( within 5pm )
  • Venue : Online Virtual
  • Certificate will be provied within 10 working days after successfully completion of the training


FMCG Training Solutions is in the forefront of training by offering an on-site approach within a normal working situation, using training and assessment tools, equipment and documents that are developed by subject matter experts in the field. The employee can train at the place of work of the employer while one of our trainers facilitates the course through a hands-on practical approach and formal theory training.

Fast moving consumer goods sales, commonly known as FMCG sales, can be one of the most exciting areas of sales to work in. We spoke with a National Account Manager from a leading international FMCG brand to get his views on how FMCG sales stands out amongst similar jobs and some key tips on building a successful career in the industry.

This state-of-the –art sales training sessions will cover 360 degree Distributions to retailers of FMCG products.

After completing this session participants will be able to:
• Setup Distribution and retails channel independently.
• Design lucrative sales incentives based on earned revenue volume.
• Incentivized of all sales steak holders e.g. Field Force (FF),distributors, retailers and channels partners.
• Sales campaign design.
• Monitoring sales field force properly.
• Ensure ROI for distributors and retailers and channel partners.
• Alien trade marketing dept. easily.
• Assist to SCM dept.


Real life demonstrations, Patience Games, Roll play, Audio-video visuals; Group Discussion. Q & A Session.

Contents of Training:

• In depth understanding of FMCG
• What is FMCG Strategy?
• What channel of distribution does FMCG companies adopt?
• Designing positive ROI for distributors and retailer
• Increase revenue through in-store purchase
• Making buyers aware of relevant products available.
• What is Basic Distribution?
• Set up Basic distribution sales channel of Bangladesh context based on Demographic
• Five fundamental pillars to build strategic planning in the FMCG
i) Digitalization
ii) Personalization
iii) Sustainability
iv) Delocalization
v) New business models
• Demarcation with real life example.
• Key factors of selecting right distributors and sales channel tier.
• Designing Sales campaign.
• Daily Sales route plan for FF with real life example.
• Factors that influence the FMCG consumer buying Behavior.
• What is KPI in FMCG?
• Monitoring of FF & Reporting system of FF.
• Key factors in regular sales meeting and measure FF performance and guidance.
• Linking Trade Marketing and BTL activities in Sales.
• Motivating Key Channel Partners i.e. Distributors, Retailers.
• Design and develop lucrative incentives scheme for FF and key steak holders.
• Sustainable Competitive Advantage.
• Risks & Opportunities Management.
• Multiple Sales Channels.
• Supply Chain Design and Supplier Performance Management.
• People Capacity Planning / Recruitment / Capability Building.
• Art of Sales Management.
• Strategic Overview of Sales Management.
• Quiz.

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-This course is designed and developed for all the Entry level / Mid-level and C- Level Sales and Marketing professional who are already working or intents to build career in Marketing and Sales arena in Competitive Industry e.g. ; FMCG, Telecommunications, IT and Mobile Handsets, Rod, Cement , Pharmaceuticals,Others Building Materials, Food Industry, Trading, Retail Chain, Logistics, Software, Supply Chain etc.

- Entrepreneur or any business professionals.

- Business Graduate Executives, who are working already in the corporate sectors and intent to do MBA in future.

Resource Person

M Ekhtier Ahmed Evan

Sales Management Consultant

M Ekhtier Ahmed Evan has distinctive, solid and high volume revenue driven experience in leading Multinational and National companies for last 20 years. He has served world’s No. 1 brand ‘Apple’ as well as world’s second largest bank HSBC. He also served one of the leading telecom operator Robi Axiata Ltd, a China based e-commerce Company and UNEAS of UNDP. Apart from this Mr. Evan has leaded a prominent handset brand Lenovo as ‘Head of Business’ as well as helds senior management position in other companies for more than a decade. He also has served as Project Head of a leading foowear company to appoint distributors and retails shops across the country. Mr. Evan has versatile experience and exposure on 360 degree sales & marketing arena. He has completed MBA from University of Dhaka major in Marketing also done a diploma course on Digital Marketing from BITM (BASIS Institute of Technology and Management).

Mr. Evan has served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distribution in Bangladesh. Mr. Evan has set up robust distribution and retail channel in the big towns. He designed and developed Corporate Sales Team and operators business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He maintained liaison with Apple Singapore office.

After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops (Modern Trade) has been developed under his supervision. He given final approval for all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.

Earlier Mr. Evan served Robi Axiata Ltd. in Enterprise Business division. During his 10 years journey with Robi he played multiple job roll e.g. Manager, Large Corporate; Kay Account Manager; Manager, SME Business. He incorporated many MNCs, local large companies and Banks in his portfolio. He had been awarded ‘Best SME Business Manager in Emerging Market’ 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas. Before that Mr. Evan served HSBC bank as Team Leader, Sales. He achieved ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company.

Recently, Mr. Evan served a China based e-commerce as Head of Business Development and Corporates Sales (Business has been postponed due to COVID-19). In long journey, Mr. Evan explored 360 degree of sales & marketing arena e.g. Corporate Sales, National Distribution and Retail Business, B2B sales, Key Account Management, D2D sales, Institutional Sales, Telesales, Modern Trade, e-commerce business and digital marketing. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’

Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc.

Mr. Evan has conducted more than 700 training sessions which covered around 600 hours and 9,000 participants of prominent local and multinational companies. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc.

He has attended Marketing Guru - Philip Kotler’s session in Dhaka in the year of 2010. Mr. Evan has attended more than 100 training sessions in local and abroad. He is the founding Public Relation Secretary of Dhaka University MBA Association (DUMA). He was Joint Treasurer of Dhaka Dhanmondi Lions Club. Mr. Evan is co-founder and CEO ‘School of Professional Skill Development-SPSD’

Real life demonstrations, Patience Games, Roll play, Audio-video visuals; Group Discussion. Q & A Session.

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