WOW Factors in Advertising training centre in Bangladesh


WOW Factors in Advertising

  • Date : Friday, October 21, 2022
  • Duration : Morning(9.30 AM-12.30 PM)
  • No. of Classes/ Sessions : 1 Session
  • Class Schedule : Friday
  • Total Hours : 3
  • Last Date of Registration : 19 October, 2022 ( within 5pm )
  • Venue : Online Virtual
  • Certificate will be provied within 10 working days after successfully completion of the training


Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Advertising is essential for both Brand Building and Sales Growth. But if the advertisement misses the WOW factors it will not create any impact on the audience’s mind. Rather the effort will become a wasted effort.

In this session we will learn about Advertising, it’s history, types, and how to make it memorable in audiences mind

• Understanding the basic concepts of “Advertisements”
• Understanding the History of Advertisement
• Understanding the Types of Advertisement
• Why “Mad Men” Era of Advertisements is so Important
• Understanding the wow factors


“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study

Contents of Training:

Session 1: Definition of Advertisement

• What is advertisements?

Session: 2 History of Advertisement

• Understanding the history of Advertisement

Session 3: Types of Advertisement

• Types of Advertisement

Session 4: Mad Men Era of Advertisements

• What is Mad Men Era and Why its so Important

Session 5: WOW factors in advertisements

• Understanding the wow factors of Advertisements

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Resource Person

Ashraful Insan Evan

Head of Brand & Marketing

Ahsraful Insan Evan is a well-known Brand professional with 17 years of hands on job experience.
He started his career in 2003 from Abul Khair Tobacco Ltd. Later he worked with many renowned Companies like Akij Food & Beverage Ltd, A.K.Khan & Co Ltd, Fast Group, Madina Cement Industries Ltd and Akhtar Group.
During his career he has done numbers of memorable works as a team member of many successful Brands like Frutika, Speed, Aktel, Faber Castell, Tiger Cement, Akhtar Foam etc. Among them he led the revitalization strategy for Faber Castell, Tiger Cement, Akhtar Foam which has created a great impact in the market space.
Not only practical job experiences, Ashraful Insan Evan has gone through various training programs in country and abroad.
Ashraful Insan Evan stated mentoring young professionals through social media pages later he started coaching young brand professionals in different workshops and training programs since 2013. He also participate in various motivational workshops, career fests and youth programs as speaker.
At present Ashraful Insan Evan is engaged with various local and foreign agencies as a consultant. Apart from that he is also associated with a number of training and educational institutes and delivering quality training on Brand Management.

“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study

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