Pharmaceutical Marketing Management
- Date : 26 - 27 August 2022
- Duration : Evening(7.30 PM-10.30 PM)
- No. of Classes/ Sessions : 2 Session
- Class Schedule : Friday & Saturday
- Total Hours : 6
- Last Date of Registration : 24 August, 2022 ( within 5pm )
- Venue : Online Virtual
- Certificate will be provied within 9-10 working days after successfully completion of the training
Introduction
This course has designed first ever in Bangladesh to consider the current need of the pharmaceutical marketing professionals where they can sharpen their existing knowledge & skills, explore the future vision, align with the global environment, learn from the mistakes of global industries.
The benefits of this course:
◽ To understand how pharmaceutical marketing is different despite of having general marketing knowledge
◽ Understand the role of pharmaceutical marketing in the overall success
◽ Segment your customers and markets, and understand them better.
◽ To understand how to prepare Brand Plan
◽ How to deal with other departments to be success of brands
◽ To understand the product life cycle, portfolio prioritization, how to maintain matured brands and how to launch new products
◽ To know about the different promotional engagement tools of customers align with the global standards
◽ Opportunity to learn from global block buster brand case study
◽ To increase strategic thinking and decision making ability
◽ To become more competent & confident among of your colleagues
Methodology
Live screen sharing, Q/A sessionContents of Training:
THE PHARMACEUTICAL INDUSTRY: AN OVERVIEW# Overview of Bangladesh Pharmaceutical Industry
# Key Accountabilities of Pharmaceutical Executives
# Core competency of a Good pharmaceutical marketer
# Local & Global Regulatory Environment
THE PHARMACEUTICAL MARKET
# Dimensions of the market
# Market segmentation, Implications for the marketer
# Strategic Options, concentrated marketing, Differentiated marketing, Undifferentiated marketing
THE PRODUCT
# Product vs Brand
# Product life cycle, Market life cycle, Extending product life cycle
# New product adoption process
# Sustainable differential advantage
# Product portfolio analysis, Product positioning
# Product management
THE PRICE
# Pricing objectives, Pricing decisions, Bases for pricing, Cost-based pricing, Demand based pricing, Competition based pricing, Market based pricing,
# Psychological effects of pricing, Quantum effect in pricing
THE PLACE
# The pharmaceutical market place, Pharmaceutical marketing channels, The manufacturer,
# The physician, The wholesaler, The retailer,
# Pharmaceutical distribution channels: key aspects,
# Reaching the institutional market,
# The changing landscape of Pharma retail market, e-Pharmacy; the next big opportunity
THE PROMOTION
# Elements of promotion-mix, push and pull strategies and prescription drugs, promotional objectives and tasks
# Principles of medical advertising, how to prepare an effective detailing story? Innovative approaches to pharmaceutical detailing
# Digital marketing, Multi-channel marketing
PERSONAL SELLING
# Declining physician access, New rules of engagement
# KOL management, Identifying KOLs, building relationships with KOLs, Effective KOL engagement
THE PRESCRIPTION
# Broad spectrum of prescription, Prescribing process, Prescriber motivation; Scientific or commercial?
# New product adoption by physicians
# Studying prescribing behavior
# Prescription research
THE PATIENT & POWER # Increasing patient power, Patient centricity in practice
# Patient centricity or customer centricity?
The many faces of power, Resource power, People power, Size power, Technology power, Coalition power, Franchise power, Niche power, Integration power, Innovation power, Prescription power, Quality power.
MANAGING NEW PRODUCTS
# Basic principles, New Product development process
# Conduct business analysis of selected concepts
# Work with R&D closely
# Develop launch plan, prepare a detailed marketing communication strategy for the launch year, Monitor the performance regularly as per the plan, evaluating new products, Organizing for success
LAW OF BOARDER
# Beyond the boundary
# Case example of neighboring country`s Pharma Company
Related Courses
Concisely it is a package of Salesmanship; through which ...
Marketing/ SalesResource Person
Wahiduz Zaman
Head of Business Development
Mr. Wahid has more than 17 years of experience in multi-national and local healthcare industries in the areas of Strategic Marketing, Portfolio Management, Launch Readiness, Product Life Cycle Management, Sales Management, Business Development, Training & Organizational Development and Recruitment. Currently he is working in the leadership position in world largest Switzerland based pharmaceutical company.
He has been conducted 22 Leadership and coaching facilitation program of different parts of the world including USA, Europe, Middle East, Asia Pacific and Africa where 250+ global leaders participated. He is a certified coach of Leadership Circle Profile. He has been working with the Learning Bangladesh for developing online-based skill development programs. Locally he has experienced to conduct several training sessions in different topics where 500+ participants attended.
He has certified in the Strength Based Leadership under EXPLORE program aim at developing leadership skills and personal transformation from Naman Integrated Management Service Pvt. Ltd., India. He has attended Leadership Skill Building Program in Coaching Boot Camp by atrain – a Hong Kong based training academy.
Since 2014, he has been working on employees’ innate talent theme that transforms personal and professional development. He is pioneer in Bangladesh to design the course on Career Guidance for Pharmaceutical Industry for Beginners, Pharmaceutical Marketing Management Excellence and Strength Based Leadership.
He has attended training in several modules on Marketing Planning Excellence & Managing for Marketing Success and Successful Sales Management at Switzerland. He has trained on Negotiation Skills & Persuasive Force at Istanbul, Turkey. He has explored his capabilities attending a course on Consultative Selling Skill at Mumbai, India. He sharpens his thinking ability by joining a workshop on Design Thinking at KL, Malaysia. Recently he got trained on mind-set changing advanced level team building activities at Gocek, Turkey.
Nevertheless, he has attended various conferences all around the world including San Francisco & Chicago at USA, Australia, Austria, Italy, Spain, Czech Republic, Singapore, Thailand, Macao, Vietnam & Sri Lanka.
He has completed Executive Marketing Education under Marketing Champions Programme from INSEAD, world's leading and largest graduate business school, Fontainebleau France. He also acquired Advanced Certificate in Business Administration (ACBA) from IBA, University of Dhaka and AMDISA Secretariat, University of Hyderabad, India. At earlier he has obtained Master’s degree from Pharmaceutical Technology & Bachelor’s degree in Pharmacy from the University of Dhaka.
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